A special “window” on the 2010 FIFA World Cup South Africa (scheduled from 11th June to 11th July), centred on the theme of entertainment and integration. This is in brief a snapshot of the “IFFF” project (International Fifa Fan Fest), created by FIFA and meant to bring, for the first time, the World Cup atmosphere in some of the most famous metropolises (city involved are Rome, Paris, Berlin, Mexico City, Rio de Janeiro and Sydney). This in parallel to the events organised in the South African cities where the matches will be played.
The IFFF Rome, supported by the Municipality of Rome, is part of the 2010 FIFA World Cup South Africa and will offer live broadcasting of all matches in the charming setting of Villa Borghese (traditional venue of the International Horse Show Jumping Piazza di Siena), together with other shows and entertainment programmes. Entrance will be free and there will be an interaction with the IFFF organized in the other five cities and in South Africa.
Italy, and Rome in particular, is traditionally a country of great passion for football and for all celebrations held in public venues. The International FIFA Fan Fest is also a place for cultural exchange, where people from all over the world and football/sports fans can live and experience the World Cup as an occasion to meet other cultures and passions.
Villa Borghese is part of the history of Rome and Piazza di Siena, our chosen venue for the INTERNATIONAL FIFA FAN FEST, is one of its architectural jewels.
The park is named after the Borghese princes who, from the very beginning, used this square to organize popular celebrations and horse races like those held (from the Middle Ages) in the region of Siena, in Tuscany. Located in one of the most beautiful villas owned by the Roman nobility, it’s a feather in the cap of the City heritage.
As for the dimensions, it’s the third public park in Rome (around 80 hectares) and it stretches for a big part through the Pinciano neighbourhood and partly through the Campo Marzio area.
The park has nine entrances, which allow people to get in from different sides of the City. It is easily reachable by public transport (subway and buses) and has two underground parking (the “Ludovisi” and SABA parking), for those who prefer to get to the venue by car.
Inside the Villa Borghese, among other attractions, there are three museums, a zoo, a theatre and a Film House.
Piazza di Siena has a long tradition as a venue for sports events. Since 1930 it hosts the most important International Horse Show Jumping (CSIO), now at its 78th edition. It’s also the grand setting for the parade of the Carabinieri, that takes place every year in the month of June. Moreover, it hosted many concerts by great International artists and it is known as an ideal outdoor entertainment area for the people in Rome.
The architectural project of Piazza di Siena unfolds along a huge oval (about 6000 sqm), where the main stage will be set, with a giant screen that can offer perfect visibility to 16 thousand spectators. For the occasion, a tribune with 4 thousand seats will be built, as well as three restaurants and various refreshment corners.
There will be a hospitality lounge for the sponsors, together with a merchandising corner, a commercial area (dedicated to the personalized booths of the INTERNATIONAL FIFA FAN FEST sponsors) and a VIP restaurant where guests can comfortably watch the 2010 FIFA World Cup South Africa.
For more information visit http://www.fifafanfestroma.it