Italy joined Earth Hour in 2008, with WWF involving Rome and Venice to symbolize of the threat of climate change. In 2009 soccer champion Francesco Totti turned off the Coliseum, becoming a symbol of the campaign. In 2011, Earth Hour involved more than 240 cities and international icons like the Tower of Pisa, Ponte Vecchio in Florence and the Dome of Milan, while ships of Costa Cruises took Earth Hour into the oceans of the world. More than 15 main business joined the challenge, including Auchan, IKEA and UniCredit Group. And, while celebrity videos invited people Beyond the Hour, hundreds of kids wrote (or sang!) their green ideas for the future.
Newspapers have given front page slots in occasion of tomorrow's Earth Hour inviting their readers to blackout social media sites (including access through smartphones and tablets) during the one hour event that runs from 20:30 to 21:30 tomorrow evening.
An hour without electrics but also without Facebook and twitter. The polar bears will no doubt thank us.